About
Biz Ascend is a B2B Growth Consulting firm serving select international clients. With a focus on clarity, control, and long-term resilience, we help businesses cut through complexity with precision-driven strategy, structured processes, and AI-powered intelligence.
Scaling in today’s market requires more than just ambition—it demands sharp corporate positioning, refined marketing strategies, and disciplined GTM execution. Biz Ascend works closely with business owners and leadership teams to align strategy with execution, ensuring that growth is not only sustainable but resilient in an evolving landscape.
Each engagement begins with a deep understanding of business fundamentals—positioning, operating models, market signals, and strategic objectives. From there, we develop tailored, data-informed solutions that enhance corporate posture, optimize processes, and strengthen competitive advantage.
With expertise across multiple industries, Biz Ascend brings a structured, methodical approach to business growth, ensuring that every move is deliberate, effective, and built for longevity.
Sanjiv Sharma
Sanjiv has over 30 years of experience in brand strategy, marketing, sales, and business development across Southeast Asia, the Middle East, and Africa.
Throughout his career, he has held senior agency and consulting roles, specializing in corporate repositioning, go-to-market strategies, and brand optimisation. His extensive client portfolio included Microsoft, Lenovo, Visa, Singapore Airlines, Rolls-Royce, JTI, Seagate, PayPal, Red Bull, Nestlé, Volvo, and Energizer.
As Founder & Lead Consultant at Biz Ascend, Sanjiv created the Biz Ascend Programme—a structured framework that equips business leaders with systems, AI skills, and strategic mindsets to optimise operations and build resilient sales pipelines.
In the last five years, Sanjiv has provided strategic consulting to over 160 companies, quickly diagnosing business challenges and crafting tailored, impactful solutions. He also advises private equity firms on M&A positioning, market entry, and business repositioning.
Recognized by the Singapore Government as a Registered Management Consultant (RMC), Sanjiv’s expertise spans SaaS, manufacturing, logistics, fintech, industrial automation, F&B, franchising, and sustainability, making him a strategic partner for businesses aiming to scale and optimise their market approach. He holds a Bachelor of Business (Applied Economics) from Deakin University.
Mohd Rizuan
Rizuan is a data-driven growth marketer with expertise in email marketing, automation, demand generation, and B2B outreach. With a background in scaling startups across SaaS, fintech, and digital platforms, he has helped companies optimize marketing funnels, drive lead generation, and build automated engagement systems that convert. As Founder of Rice Labs, he focuses on leveraging cutting-edge marketing strategies to accelerate business growth with lean, high-impact solutions.
Previously, Rizuan held key marketing and growth roles at Aspire, EverCard, and TalentTribe, where he spearheaded cold email outreach, influencer marketing campaigns, SEO-driven content strategies, and multi-channel automation. He has designed and implemented email marketing engines on Klaviyo, ActiveCampaign, and Autopilot, increasing open rates, engagement, and pipeline conversions across various industries. His ability to craft highly targeted messaging sequences and strategic partnerships has helped businesses scale acquisition, retention, and customer lifetime value.
Beyond marketing, Rizuan’s experience spans business development, copywriting, and startup acceleration, making him a versatile problem-solver for early-stage and growth-stage companies. His approach? Combine strategic clarity with hands-on execution—ensuring every marketing initiative directly contributes to revenue growth. Whether it’s building an automated marketing engine, refining a GTM strategy, or optimizing lead-generation systems, Rizuan brings a pragmatic, results-driven mindset to every project.
Sonesh Prakash
With over 18 years of experience in B2B marketing, demand generation, and growth strategy, Sonesh has worked with startups, scale-ups, and enterprises across SaaS, fintech, enterprise software, HR tech, and media.
As Founder of CMO Outsourced, he specializes in building lean, high-impact marketing ecosystems that go beyond vanity metrics—delivering measurable revenue growth and market traction. His expertise spans content marketing, GTM strategy, LinkedIn-led demand generation, and marketing-sales alignment, making him a trusted growth partner for businesses looking to scale without the overhead of a full-time marketing team. Sonesh has 1st class Masters in Management Studies (Marketing) from the N. L. Dalmia Institute of Management Studies and Research, Mumbai.
(Dr) Daniel Toong
Daniel Toong is a dynamic professional and entrepreneur dedicated to driving growth and creating value. Holding a PhD from Nanyang Technological University (NTU) with First Class Honours in Material Science, Daniel’s innovative mindset bridges multiple disciplines, including bioengineering and nanomaterials, enabling him to approach complex business challenges analytically and creatively.
Daniel owns and runs a few businesses and leverages his strong entrepreneurial and marketing skills to develop effective growth strategies, expand market reach, and optimize operations. His ability to identify and capitalize on opportunities has consistently resulted in sustainable business success and enhanced client relationships.
Beyond pushing limits in business, Daniel actively engages in community development through sports coaching, specifically swimming and water polo, helping young athletes build technical skills, confidence, and discipline. His strong interpersonal abilities enable him to effectively connect with diverse audiences, reinforcing relationships that support both business growth and community well-being.
Daniel’s dedication to social responsibility is demonstrated through his contributions to the Bone Marrow Donor Programme (BMDP), where he advocates for awareness and has directly impacted lives through marrow donation.
We’ve Helped B2B Businesses In These And Many More Categories
Over the years, we’ve partnered with businesses across a diverse range of sectors, helping them overcome challenges and unlock growth opportunities. My wide-ranging experience enables me to adapt solutions that are specific to each industry’s unique needs and market dynamics.
Sustainable Decking
International Pizza Brand (Master Franchise)
Vertical Aquaponic Farm
Enrichment Centres
Professional Education Institutions
Wellness eCommerce Companies
Mobile Phone Wholesaler
Chinese Prayer Importer & Wholesaler
Premium Shoe Manufacturer & Retailer
Chiropractor Services
Heartland Bakery
Frozen Dessert Importer & Distributor
Interior Designer & Home
AI Performance Services
Accessory Importer
FMCG Retailer
Perfumery
Supermarket
Fruits & Vegetables Importer & Distributor
Digital Billboards
Parallel Importer & Wholesalers
(Copier Machines, Plastic Cutlery/Containers etc)
Precision Equipment Manufacturer
Irrigation Services & Technologies
Financial Payments
Air-Con & Electrical Trunking Manufacturer
Microinsurance
Regional Design-To-Build Architecture Firm
Legal Services
ERP Implementer
Education Supplies
Oil & Gas Engineering
3PL Logistics
Security Equipment Installation & Services
Steel & Metal Trader
Eco-Hygiene Importer & Distributor
No-Code SaaS Services
EQ Consulting
Regional Beverage Distributor
Vending Machines
Motor Vehicle Performance Spares
Pharmaceutical Consulting
SaaS Technologies & Services and many others.
Grants for Singapore-registered SMEs
If you’re a Singapore-registered SME and are looking to offset your growth consulting and activation costs, we can help. We offer guidance on navigating both the EDG (Enterprise Development Grant) and e2i CTC (Company Training Commitments) grant frameworks, helping you make the most of available funding to fuel your business growth.